Seasoned sales, marketing and call center practitioners launch The Customer Management Gurus Group, a cutting-edge management consulting firm

FOR IMMEDIATE RELEASE


CONTACT:
Maria Barringhaus
The CMG Group
Phone: (203) 762-7854
Fax: (203) 762-2588
maria@customermanagementgurus.com


Seasoned sales, marketing and call center practitioners launch The Customer Management Gurus Group, a cutting-edge management consulting firm.

Wilton, CT (July 22, 2002) – The CMG Group, LLC (The Customer Management Gurus) has been launched by former sales, marketing and call center senior staff and line managers to help companies integrate and organize their sales, marketing, service and e-Business strategies around their customers.

CMG specializes in helping companies leverage customer equity to develop a sustainable competitive advantage. "The most successful and progressive organizations recognize that customers are the common, unifying asset that enables disparate business units to finally share a common, executable business strategy," said Maria Barringhaus, principal and CMG co-founder. This shared view allows CMG to help companies differentiate their customers beyond transactional data, building powerful levers that drive organizational alignment and efficient resource allocation.

Barringhaus noted that "as former industry professionals, we understand our client's challenges and responsibilities; we ourselves have executed a number of mission-critical projects in a variety of business climates. For organizations that need professional service and interim staffing solutions, our pay-for-performance model is a breath of fresh air." CMG helps clients evaluate each service offering and return on investment before engaging them. Clients also enjoy a competitive fee structure that scales with their return on investment.

Ms. Barringhaus has 15 years experience integrating sales, marketing and call center units and has directed, managed, developed and executed all aspects of customer relationship management (CRM). In addition, she has extensive experience in call center design, development, management, operations, facility construction and consolidation. Ms. Barringhaus has also delivered comprehensive benchmarking reports and strategy assessments for IT help desks, call centers, sales and marketing units – worldwide.

CMG's methodology drives accountability and is based on consistent value exchange. "Our customer-driven solutions enable clients to implement one or more modules at a pace that's commensurate with their culture, employee value propositions, infrastructure and current business goals," said Tony Jaros, principal and CMG co-founder. At the completion of each module, CMG helps clients evaluate the merits of implementing progressive modules and its contribution to the overarching strategic plan. "CMG's modular design enables clients to mitigate risk by validating the business case while they achieve higher performance levels by executing the strategic plan, "Jaros said.

Mr. Jaros has worked for more than a decade as a marketing, sales, management and media strategy consultant. His most recent work with Peppers and Rogers Group (PRG) included the creation of business-to-business and business-to-consumer customer value models and needs frameworks, the reorganization of a major airline's sales and marketing organizations around its customers, the overhaul of a online retailer's Web strategy, the development of a comprehensive customer touch map for an automobile manufacturer, and the creation of hands-on, customer-centric sales and marketing training programs and field materials. Prior to PRG, Tony served as a consulting analyst and managing editor for Simba Information. He led Simba's consulting services group, which counseled such clients as Microsoft, Miller Freeman, RH Donnelley, Ameritech, and Simon & Schuster.

About The CMG Group
The CMG Group is a customer-centric sales and marketing consultancy, featuring professionals who have partnered with dozens of businesses during the last decade. CMG has hands on experience, knowledge and industry expertise to help build and implement best-in-class sales, service and marketing channels worldwide. The company's areas of expertise include business strategy, hiring and training, technology analysis and integration, sales and marketing optimization, customer service strategy, call center assessments, operations and process improvement. To learn more about CMG, visit www.customermanagementgurus.com.





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