Customer Communications Group to Reveal How to Use CRM to Propel Customer and Shareholder Value

DENVER, July 3, 2002 - Customer Communications Group's (CCG) Vice President National Sales, Sallie Burnett, will be a featured speaker and will be revealing how to use customer relationship management (CRM) to propel customer and shareholder value at the National Center for Database Marketing (NCDM) Summer 2002 conference. NCDM Summer will take place July 22 – 24, 2002, in Philadelphia. At this conference attendees will receive intelligent solutions companies need for taking effective action that yields profitable results, find out how to allocate marketing dollars for maximum results and learn smart tactics to win new customers while holding on tightly to existing ones.

Burnett will be co-presenting with Brenda Rood, the Credit Services Manager at Pier 1 Imports. They will be presenting "Using CRM to Propel Customer and Shareholder Value." The session will discuss where the real CRM value lies for companies that go for bottom-line impact, why CRM not only makes customers happy but also increases shareholder value and how to better understand customers before focusing on them. A detailed case study featuring results from Pier 1 Imports will also be highlighted and will outline how Pier 1 Imports recognition and reward of its profitable customer segments has increased revenue, sales and profits per customer.

Burnett has extensive marketing experience through developing customer communication programs and CRM programs for successful retailers including Casual Corner Group, Einstein Bros Bagels, Helzberg Diamonds, Kohl's, Proflowers.com and Pier 1 Imports. Through more than a decade of marketing experience, with particular emphasis in the retail, e-commerce and catalog industries, Burnett's expertise has helped her make a significant impact on her clients' bottom lines. Her results-driven attitude is reflected in CCG's proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Dillard's, G.H. Bass & Co., Hibernia, IBM, Nordstrom, Payless ShoeSource, Tommy Hilfiger, Wachovia and Wells Fargo.

For more information about Customer Communications Group, visit www.customer.com or contact Sallie Burnett, Vice President National Sales of Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sallie@customer.com.




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